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“洞悉支柱产业” 系列课程(一):由宝马公司看世界汽车产业

2012-11-27
阅读:

Analysis of “Pillar” Industries --Section One: BMW and the World Auto Industry

 

Time

Content

Lecturer

Classroom

Section 1

16 Oct./Tue

9:00-12:25

Purchasing & Supplier Network

Mr. Philip Eller

(President of BMW China Services)

Weilun 508, Tsinghua SEM

Section 2

23 Oct./Tue

9:00-12:25

Research and Development for Future Mobility (in China) –Challenges and Opportunities

Dr. Rene Wies

(SVP of BMW China Services)

Weilun 508, Tsinghua SEM

Section 3

2 Nov./Fri

Manufacturing

Mr. Knudt Flor

(SVP Technique & Production BBA)

NEU Hall

Section 4

2-3 Nov./Fri, Sat

Plant/Dealer Tour

 

BBA Plant

Section 5

6 Nov./Tue

9:00-12:25

Alliance, Cooperation and Joint Venture

Mr. Olaf Kastner

(President & CEO of BBA)

Weilun 409, Tsinghua SEM

Section 6

13 Nov./Tue

9:00-12:25

Strategic Financial Service in Automotive Business

Mr. Kirk Cordill

(President & CEO of BMW China Finance)

Weilun 508, Tsinghua SEM

Section 7

20 Nov./Tue

9:00-12:25

Premium Car Market

Dr. Daniel Kirchert

(SVP Sales & Marketing of BBA)

Mr. Clyde Zhu

(Head of Marketing of BMW China)

Weilun 508, Tsinghua SEM

Section 8

27 Nov./Tue

9:00-12:25

Dealer Development Strategy

Mr. Ivan Koh

(President of BMW China)

Weilun 508, Tsinghua SEM

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