Analysis of “Pillar” Industries --Section One: BMW and the World Auto Industry
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| Purchasing & Supplier Network
| (President of BMW China Services)
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| Research and Development for Future Mobility (in China) –Challenges and Opportunities
| (SVP of BMW China Services)
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| | (SVP Technique & Production BBA)
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| Alliance, Cooperation and Joint Venture
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| Strategic Financial Service in Automotive Business
| (President & CEO of BMW China Finance)
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| | (SVP Sales & Marketing of BBA)
(Head of Marketing of BMW China)
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| Dealer Development Strategy
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